Store Opening Campaign
Store Opening Campaign
This bright look and feel was created to promote Farm Boy's* new store openings. My task was to attract more attention, and customers to store openings. The campaign run across transit shelters, Cineplex screens, billboards, local newspapers, and on social media (*Farm Boy is a chain of fresh food market stores based in Ontario).
This bright look and feel was created to promote Farm Boy's* new store openings. My task was to attract more attention, and customers to store openings. The campaign run across transit shelters, Cineplex screens, billboards, local newspapers, and on social media (*Farm Boy is a chain of fresh food market stores based in Ontario).
Solution
Solution
The look and feel is bright green, and fresh. The photos used are heavily skewed towards promoting private label products. The first store to open using this campaign was Burlington, followed by St. Catharines. The campaign succeeded in attracting a lot of eyeballs, and was consequently successful in attracting more customers to our store openings. We had a long queue outside the St. Catharines' store, people were queuing at 7 am to see the new store, and they were waiting outdoors in January, during the Canadian winter! The campaign run in this format for a few stores, until the Covid-19 pandemic arrived and derailed it.
Software: Adobe Illustrator and Photoshop.
My role: campaign look and feel, and design.
