reFresh your Summer
reFresh your Summer
Seasonally themed logos created for Farm Boy's* 2020 Summer campaign. This project was supposed to follow in the format of the 2019's Summer Grillin' and Chillin' campaign, but was changed to reFresh your Summer because of Covid-19's arrival (*Farm Boy is a chain of fresh food market stores based in Ontario).
Seasonally themed logos created for Farm Boy's* 2020 Summer campaign. This project was supposed to follow in the format of the 2019's Summer Grillin' and Chillin' campaign, but was changed to reFresh your Summer because of Covid-19's arrival (*Farm Boy is a chain of fresh food market stores based in Ontario).
Solution
Solution
The pandemic was starting to develop, as I was working on the 2020's version of Grillin' and Chillin', I added a warning to my design presentation alerting the stakeholders that our customers would probably not be able to enjoy the summer season as they did in the past. The summer theme was consequently changed to reFresh your Summer.
My proposal was to evoke pre-pandemic feelings of well-being, and amplify the handmade side of Farm Boy (from the farm, made from scratch, etc.). I sought to depict the vintage feeling of bygone logos, when things were easier, simpler, healthier, as I knew people would be feeling nostalgic for a perfect idealized past.
Software: Adobe Illustrator.
My role: logo concepts, and design.
