Wayfinding Graphic Mural

Wayfinding graphic mural created for Farm Boy's* parking garage at the Metcalfe Street store, Ottawa. The mural is part of a more extensive parking garage customization. The ask was to "let our customers know they arrived at a Farm Boy store as soon as they enter the garage". *Farm Boy is a chain of fresh food market stores based in Ontario.

Solution

For this mural I focused on one of Farm Boy's main differentials in the market, the variety and quality of its fresh produce. The mural concept evokes fresh produce and sunny farm fields, the wayfinding arrows elicit birds in the sky, while pointing towards the elevators (access to the store), while the logo prominently stands in for a bright sun. The mural was painted on the concrete wall by a contractor, using a projection of the vector artwork.

Software: Adobe Illustrator.

My role: mural concept, and design (wall painted by a contractor).

Farm Boy mural graphic, and graphic placed on the wall at the parking garage at the Metcalfe Street store (Ottawa).

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