Campfire Classics
Campfire Classics
Campfire Classics was one of Farm Boy's* monthly hot bar theme, promoted through posters, store signs, and social media graphics (*Farm Boy is a chain of fresh food market stores based in Ontario).
Campfire Classics was one of Farm Boy's* monthly hot bar theme, promoted through posters, store signs, and social media graphics (*Farm Boy is a chain of fresh food market stores based in Ontario).
Solution
Solution
The campfire classics design combines green and yellowish tones, to give the poster a warm and inviting camping mood. The graphics add an idyllic flavour to whole look and feel. Note: the food at the bottom of the poster was a requirement from the internal client.
Software: Adobe Illustrator and Photoshop.
My role: theme concept, design, and graphics (except tents and fire, which are stock illustrations).
