Falling for Harvest

Logo, and look and feel developed for 'Falling for Harvest', Farm Boy* Stores' Fall 2021 theme (*Farm Boy is a chain of fresh food market stores based in Ontario).

Solution

The ask for the Fall concept, 'Falling for Harvest', was just to stay within the usual fall parameters in terms of colours. The solution delivered was a friendly, warm, and playful logo. The campaign look and feel, was thoroughly inspired by the Fall season and its beautiful colour palette.

Software: Adobe Illustrator.

My role: logo concept, and campaign look and feel.

Falling for Harvest logos on a white, and a light beige background.

Falling for Harvest design examples: Instagram story, banner, and web page header.

Falling for Harvest product sign and poster.