Christmas Season and Chef's Dinner
Christmas Season and Chef's Dinner
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Concept created to promote the Christmas season, and Farm Boy's* Chef Inspired Christmas dinner, through posters, social media graphics, in-store signage, and labels (*Farm Boy is a chain of fresh food market stores based in Ontario).
Concept created to promote the Christmas season, and Farm Boy's* Chef Inspired Christmas dinner, through posters, social media graphics, in-store signage, and labels (*Farm Boy is a chain of fresh food market stores based in Ontario).
Solution
Solution
I was briefed to emulate vintage posters and signs. The resulting campaign has a delightful handmade / artisanal look and feel, without loosing sight of the traditional Christmas hues (green and red).
Software: Adobe Illustrator (artwork), Photoshop (dinner photo), and InDesign (labels' templates).
My role: campaign concept, design, and look and feel.
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