Christmas Season and Chef's Dinner

Concept created to promote the Christmas season, and Farm Boy's* Chef Inspired Christmas dinner, through posters, social media graphics, in-store signage, and labels (*Farm Boy is a chain of fresh food market stores based in Ontario).

Solution

I was briefed to emulate vintage posters and signs. The resulting campaign has a delightful handmade / artisanal look and feel, without loosing sight of the traditional Christmas hues (green and red).

Software: Adobe Illustrator (artwork), Photoshop (dinner photo), and InDesign (labels' templates).

My role: campaign concept, design, and look and feel.

Christmas Dinner concept on social media: Instagram stories and post examples.
Chef Inspired Christmas Dinner poster.
Christmas concept used on product signs.
Christmas concept used on food labels.
Christmas concept used on website headers (Facebook and Twitter).