Savour the Summer
Savour the Summer
This is my favourite version of the concept, and look and feel created for the seasonal Farm Boy's* 2021 Summer campaign (*Farm Boy is a chain of fresh food market stores based in Ontario).
This is my favourite version of the concept, and look and feel created for the seasonal Farm Boy's* 2021 Summer campaign (*Farm Boy is a chain of fresh food market stores based in Ontario).
Solution
Solution
In the creation of the Summer 2021 concept I aimed for levity, with light summery colours, a wavy background hinting at water, beaches and the holidays we are all longing for, after our prolonged periods of lockdown. With summer themed food, and beverage to support the concept. The theme was created for Farm Boy, a fresh market store, it needed to combine feel good summer feelings, with suggestions of the food customers could purchase to achieve their summer nirvana.
Software: Adobe Illustrator.
My role: logo concept, and campaign look and feel.
