Places to Go
This project was part of a Visual Design course, focused on UI Design, at the University of Toronto. The ask was: a design system using the Atomic Design Methodology, with a prototype, for an app targeting people planning their daily urban trips across multiple forms of transportation.
Solution
The proposed app's differential is to give the user the chance to filter, compare, and choose their trip using four different categories: calories spent, carbon footprint, travel time, and cost. According to what is more important to the user at the time.
The typefaces were chosen for their legibility and readability, while the colour palette was tested for accessibility. The logo combines a friendly script font with the app's main typeface, and a negative effect arrow, suggesting directional and wayfinding signs, staying within the app's theme. The app's components were designed following the Atomic Design Methodology (from atoms to pages).
Software: Figma.
My role: concepts and design for the logo, name, and app, including a prototype production.
