Store Summer Themes
Store Summer Themes
Summer Grillin' and Chillin' logos, and signs created for Farm Boy (fresh food market chain stores based in Ontario).
Summer Grillin' and Chillin' logos, and signs created for Farm Boy (fresh food market chain stores based in Ontario).
Solution
Solution
The summer 2019 campaign was all about BBQs, green grass, and bright blue skies. The summer days were portrayed with a naïve and friendly design, which invited the customers to grill and chill, while enjoying Farm Boy's products. I used the same graphic concept for the fire and the grass in the sign designs, as an extra subtle touch creating consistency, and familiarity between the two sides of the campaign.
Software: Adobe Illustrator (logos, illustrations), Photoshop (product photos) and inDesign (labels).
My role: logo concepts, graphics, and campaign look and feel.
